The Rebirth of Cool: GFL shifts gears
Welcome, again, to Gale Force Logic. For 1 year and 8 months, our company has experienced the ups and downs of owning and operating an indie game studio. However, our passion is as strong as it ever was, our ambition is as focused as it has ever been, and our work ethic is better than ever. We have had our heads down trying to define who we are in the game industry, and how best to own our identity. Along with this, projects have come and gone, and our team has experienced some elasticity. Nevertheless, we are now settling into who we are by setting very realistic goals for the company, while making sure that we do not lose ourselves in the process.
The first thing you’ll notice is an update to our website. We’ve trimmed the fat from our previous online persona, and managed to hone in on our near field progressions. We believe that our new site is a cleaner, cooler, and clearer experience for our visitors. We made the development blog the forefront of our website, since at this moment of our existence, most of our visitors want to know what GFL is presently working on. We’re using the power of tumblr to achieve this, which gives us the opportunity to post late-breaking information from the luxury of our mobile devices. Woot.
Evolving Gamer, no. Mid-core Gaming, yes.
In our quest to discover our identity in the marketplace, we (ourselves) attempted to define our audience as evolving gamers. For the past few months, our research has revealed that the actual audience we are after is the mid-core gaming market, as noted and defined in this presentation by Peter Warman, CEO of NewZoo:
As Peter describes here, Mid-core games are immersive experiences, but casual in gameplay mechanics. This is directly parallel to our company’s focus. You could imagine that we were relieved to hear that others in the game industry are interested in understanding this market segment, and that there have been interesting data points gathered from its research.
As we dug a little deeper, another interesting article was discovered, the mid-core gaming manifesto, posted on 8bitrocket.com. For us, the characterizations described here are the starter ingredients to the experiences that we aspire to develop.
With new focus and direction in hand, stay close to the new galeforcelogic.com. We will keep you updated on our progress as we continue to discover ourselves within this dynamic industry.
Hello, my name is Jay Clark, I’m the President and Co-founder of Gale Force Logic, gaming startup here in Raleigh-Durham, North Carolina. We have been a team for just about a year now, and a company for six months. I’ve been anxious to get out here and give you guys the exclusive, but we’ve been hard at work making sure what we have to show is going to be worthwhile! In the interim, I’d like to talk to you about who we are as a company, and what you can expect from Gale Force Logic.
The question was asked by a close colleague of mine, “If money were no object, what would you most likely spend your life doing?” I said, “making people realize that games technology can be used for more that just mindless amusement.” I’ve been thinking about my answer ever since, and here we are almost a year later, headed to GDC to show our industry counterparts how we plan to do just that.
Gale Force Logic is entertainment for the evolving gamer. This is a term I tossed around for the first time at the Triangle Game Conference last year while introducing myself and the company idea to people. Evolving gamers reflect this subsection of core gamers who are going to get or already are older. Gamers like myself who grew up during the golden age of video games, and continue to view video gaming as a viable source of entertainment. Additionally, it is gamers like myself who have the cash to spend on video games, yet the time to invest in all night grinding sessions are a thing of the past. It is at this point in a gamer’s life where we believe that we have an opportunity to show them that meaningful, immersive gameplay can be met with modest time constraints.
As we continue moving forward with creating these “perfect storms” of interactive entertainment, we look forward to keeping everybody updated on the latest information. Starting this month, we’re going to begin introducing to you the people, the process, and the ideas that make Gale Force Logic what it is today, and will be in very near future.
